The
Startup Engine™

Bring your business idea to life.

A 4-step process you
can use to launch
your ideas.

A 4-step process you can use to
launch your ideas.

In order to launch a successful business idea, we must solve a problem.

The Curriculum

Discovering Business

Identifying Opportunities

Creating Solutions

Launching
Ideas

Step 1

Discovering Business

We must understand the industry we’re interested in so we can actually identify a problem to solve

Choose an industry

Analyze the industry

Create problem statement

Choose an industry

Analyze the industry

Create problem statement

How this works

Choose an industry

The first step is to choose an industry that you would like to build your business in.

For example: Restaurant/Food, Music, Entertainment, Medical, Sports, etc

Analyze the industry

In order to identify a problem within an industry we have to understand the ins & outs first.

We need to research the past, the present, and the future of our chosen industries.

Create problem statement

With the research that we have, we will create a hypothesis of our problem statement.

What is the problem?
Who has the problem?
Why is it a problem?

Step 2

Identifying Opportunities

We need to validate our problem statements in order to know we're making a real impact.

Why this is important

Find evidence for hypothesis

Ask your target audience

Why this is important

Find evidence for hypothesis

Ask your target audience

How this works

Why this is important

We need to know the problem that we're creating a solution for is real. We need to be unbiased moving forward.

We don't want to create a solution for a problem that doesn't exist.

Find evidence for hypothesis

How do we validate? How do we know this is a real problem?

Find:

Scholarly articles (supporting hypothesis)

Scholarly articles
(countering hypothesis)

Ask your target audience

Identify who your
end-user is.

Who are we creating this for?

1. Reaching out to our target audience
2. Have a set of questions to validate the problem

Step 3

Creating Solutions

We need to validate our problem statements in order to know we're making a real impact.

Brainstorm ideas

Create the prototype

Validate with your end user

Brainstorm ideas

Create the prototype

Validate with your end user

How this works

Brainstorm ideas

We will have processes to guide us on how to brainstorm real solutions to the problems we've found. Collaboration is key here. We get to brainstorm for our own ideas, but also get help from our classmates.

Group sessions Brain dumping (individual) Brain writing (individual + group)

Create the prototype

Prototypes are built so that designers can think about their solutions in a different way.

Tim Brown, CEO of the international design and innovation firm IDEO, said it best:

“They slow us down to speed us up. By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long.” – Tim Brown

Ask your target audience

After creating the MVP (minimal viable product)

you should reach back out to your audience to get feedback about what they think about your solution & how helpful it is for their problem

Step 4

Launching Ideas

To bring your solution to the market, what is between you and your first sale?

Basics of pricing

How big is your market

Marketing to end user

Basics of pricing

How big is your market

Marketing to end user

How this works

Basics of pricing

We will need to understand the principles & basics of pricing to help you price your solution.

How big is your market

Understanding our market size with:

Total Addressable Market Segmented Addressable Market Target Market

Marketing to end user

Understanding what marketing is and how to do it with your business idea.

Introducing
the

LAUNCHIT PROGRAM

If You'd Like Your Student